Major magazine labels distribute their magazines across a huge scale. They will distribute to capitalist shops such as; Tesco, Sainsbury’s and Asda so that they can target their audience on a wide spread scale. For example, magazines such as Kerrang target ‘wannabe rockers’ with the audience profile of; passionate, musically experienced and loyal. This makes the audience participant seem ‘cool’ by buying the magazine. However, they are merely buying into a huge media conglomerate that covers major music artists, such as Paramore. In contrast to this. Magazines such as Kerrang are on the same distribution company as magazines such as Grazia or Zoo, tacky magazines which are does not fit in with the ‘cool’ image that Kerrang is trying to project.
Independent
magazines such as Vice, distribute their magazines on a much smaller scale, to only around 4 shops in Birmingham or London, such as; Urban Outfitters. However, in contrast to magazines such as NME, Vice is free yet makes sure it’s magazine is seen by it’s audience as a difficult token to find, it only distributes in small amounts to make the audience try and fin
d the magazine. Vice target an audience who are very niche, into indie music. Vice says that their audience like to hear about new music before anyone else, like to have fashion before anyone else and like to know about gadgets before anyone else. Therefore, Vice are targeting and audience who like to feel like they are in on a ‘secret’ when getting the magazine, it is a token of their ‘coolness.’ They also say their audience is a “trendsetting metropolitans aged 18-34.” This fits in with them targeting a niche, underground audience. However, there is some scrutiny about the independence of their magazine as they advertise for huge, mainstream companies such as Nike.
Independent
magazines such as Vice, distribute their magazines on a much smaller scale, to only around 4 shops in Birmingham or London, such as; Urban Outfitters. However, in contrast to magazines such as NME, Vice is free yet makes sure it’s magazine is seen by it’s audience as a difficult token to find, it only distributes in small amounts to make the audience try and fin
d the magazine. Vice target an audience who are very niche, into indie music. Vice says that their audience like to hear about new music before anyone else, like to have fashion before anyone else and like to know about gadgets before anyone else. Therefore, Vice are targeting and audience who like to feel like they are in on a ‘secret’ when getting the magazine, it is a token of their ‘coolness.’ They also say their audience is a “trendsetting metropolitans aged 18-34.” This fits in with them targeting a niche, underground audience. However, there is some scrutiny about the independence of their magazine as they advertise for huge, mainstream companies such as Nike.
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