The magazine NM
E (New Musical Express) target an audience whom presumably are: hedonists, a-c on the Jicnar scale and possibly 16-19. The magazine targets an audience who are into ‘serious’ music such as indie rock, with bands such as The Last Shadow Puppets on the front cover, with strap lines such as ‘Jack White’s new album!.’ The magazine use lettering for the mastheads, strap lines and puffs etc which is bold and in a bright red with a thick, bold, black outline. The colour red can connote sex, anger and danger. Therefore, the audience could be attracted to NME by feeling that the magazine is associated with these connotations.
E (New Musical Express) target an audience whom presumably are: hedonists, a-c on the Jicnar scale and possibly 16-19. The magazine targets an audience who are into ‘serious’ music such as indie rock, with bands such as The Last Shadow Puppets on the front cover, with strap lines such as ‘Jack White’s new album!.’ The magazine use lettering for the mastheads, strap lines and puffs etc which is bold and in a bright red with a thick, bold, black outline. The colour red can connote sex, anger and danger. Therefore, the audience could be attracted to NME by feeling that the magazine is associated with these connotations. The bold lettering could also connote that the magazine is audacious, it will feature music it likes and it doesn’t care whether anyone else likes it. The
double page spread includes an interview with ‘The Teenager’s’ which gives a carefree, laid back atmosphere to the interview; The Teenagers are photographed on sofa’s laughing and joking. NME’s mode of address assumes that its audience is knowledgeable about music, it does not patronise them. For example, a strap line states ‘Jack White’s shock new video.’ NME assumes that the audience will know who Jac
k White, of The White Stripes is, they treat their
audience with an element of respect. The contents page uses a layout which resembles a messy collage; it packs in as much information about music as possible. This shows that NME is a serious music magazine, the audience will be impressed by the amount of coverage on the music world they have provided.
double page spread includes an interview with ‘The Teenager’s’ which gives a carefree, laid back atmosphere to the interview; The Teenagers are photographed on sofa’s laughing and joking. NME’s mode of address assumes that its audience is knowledgeable about music, it does not patronise them. For example, a strap line states ‘Jack White’s shock new video.’ NME assumes that the audience will know who Jac
k White, of The White Stripes is, they treat their
audience with an element of respect. The contents page uses a layout which resembles a messy collage; it packs in as much information about music as possible. This shows that NME is a serious music magazine, the audience will be impressed by the amount of coverage on the music world they have provided. This is similar to ‘Artrocker’ which targets its audience of cultural teenagers who enjoy music and art, by fusing the two categories. The magazine uses lettering which has a messy,
handwritten scrawl which has a sense of culture and artistic influence. They mainly cover unheard of and obscure bands which targets a specific audience; those who enjoy niche music. The front cover uses a simple yet striking grey, white and black and the title ‘artrocker’ looks as though it has been painted via hand. This express’s the magazines vibe; it fuses art and music together. Artrocker also
provides a double page spread for an interview of the band. Most of the double page spreads are reviewing bands such as The Flaming Lips. They use a typical large photo as the main feature showing the band in an amateur photo taken at gigs, adding to the magazines raw vibe which it is going for.
handwritten scrawl which has a sense of culture and artistic influence. They mainly cover unheard of and obscure bands which targets a specific audience; those who enjoy niche music. The front cover uses a simple yet striking grey, white and black and the title ‘artrocker’ looks as though it has been painted via hand. This express’s the magazines vibe; it fuses art and music together. Artrocker also
provides a double page spread for an interview of the band. Most of the double page spreads are reviewing bands such as The Flaming Lips. They use a typical large photo as the main feature showing the band in an amateur photo taken at gigs, adding to the magazines raw vibe which it is going for. The magazine ‘Jazzwise’ contrasts both of the magazines. It is for an older generation, possibly 30-50, traditionalist and a-b on the Jicnar scale. However, the front cover appear
s to be for a younger, niche audience. It uses a variety of bright, bold colours such as sky blue and mustard yellow. The artist on the cover connotes a niche and obscure style of music. However, th
e contents page shows men
of the older generation playing the saxophone in a smoky jazz bar which may indicate that the magazine need to focus on one audience to target, as the pictures connote older and serious musicians. The double page spreads can connote youth and can also connote music for the older generation, with images of young musicians talking about new albums with bright colouring etc whereas some connote the older generation by discussing tribute bands and reviews of older, underground albums.
s to be for a younger, niche audience. It uses a variety of bright, bold colours such as sky blue and mustard yellow. The artist on the cover connotes a niche and obscure style of music. However, th
e contents page shows men
of the older generation playing the saxophone in a smoky jazz bar which may indicate that the magazine need to focus on one audience to target, as the pictures connote older and serious musicians. The double page spreads can connote youth and can also connote music for the older generation, with images of young musicians talking about new albums with bright colouring etc whereas some connote the older generation by discussing tribute bands and reviews of older, underground albums.
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