Looking Back At My Preliminary Task, What (2)

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Looking Back At My Preliminary Task, What (2)

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What Have You Learnt About Technologys From The (2)

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What Have You Learnt About Technologys From The (2)

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Question 5. How did you attract/address your audience?

Here is video footage of four people who would fit into my audience profile. I felt that I did attract my audience well. Showing my product to a group of teenagers who would all fit my audience profile, I found that I had completed my task well. When asked if they would read the magazine, they all answered that they would and that it looked interesting. They commented on the photo's, besides the fact saying that some of my models were spotty, they felt that they made interesting photo's which promoted art rather than sexuality. One person commented on the title and felt that the name of the magazine, 'The Reed' went well with the style of the magazine and connoted indie jazz, this appealed to my target audience who are all influenced by jazz music. Another felt that the magazine's genre was interesting and unusual and would not be seen in very many shops, which aids my independent 'niche' feel for the magazine. Overall, I feel I did well in attracting and addressing my audience but could of used brighter, happier colours on the front cover and contents page.

Name: Odette

Age: 16

Interests: Music - playing instruments such as the saxophone, art, fashion

Name: Yuan

Age: 17

Interests: Music - plays Ucayali, art, festivals

Name: Leah

Age: 17

Interests: Music - plays piano and guitar, art,socialising

Who Would Be The Audience For Your Media

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Who Would Be The Audience For Your Media

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Question Three Media

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Question Three Media

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How Does Your Media Product Represent Particular Social

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How Does Your Media Product Represent Particular Social

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In What Ways Does Your Media Product Use

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Final Design: Front cover

Final Design: Double page spread

Final design: Contents page

Final Design: Front cover

Production: Contents Page

Considering that their needed to be an ongoing theme throughout my front cover and contents page, I used the same text type 'Sketch Block' for the masthead on my contents page. I put 'January 2010' in bold, black sketch block font. This looked striking against the white background. As I wanted to keep a theme with the masthead on the front cover, I put a bold line underneath the text. However, I did not want it to appear too similar to the front cover so I put it in a ice blue. I decided that because the front cover had a colour scheme of black, white and red that the front cover would have a colour scheme of black, white and blue. Underneath the text, I put a line of writing in a 'decade' font which I found on dafont and wrote 'NEWgigs.NEWyear.NEW.' etc. I felt that this would look attractive and also contribute to the excitement that a new year brings, I also related all the words back to music to remind the readers that it is purely a music magazine.

I used a background of a photo of my black and white flower wallpaper, I felt that this looked classy and indie against the pictures I chose to use.

It also went well with the colour of the font, which stood out against the shadowy background. Also, this linked back to the colour scheme of the front cover. For the photo's, I used the other shots that I took during the photo session for my front cover picture. I used the photo's of the 1940's girl with great style. I edited these photo's into a greyscale and shadowed them all to the same extent. I then put them on top of one another in a column so that the photo's resembled a polaroid shot. I liked the style of the photo's because they all were different poses but all related back to the front cover and the classy, indie jazz that the model connoted. The background did look good, however the writing didn't show up as well as I wanted to so I changed the background to a plain tourquoise one which I felt went nicely with the blue writing.

I then created a text box and split the columns into different sections such as 'GIGS' or 'NEW MUSIC' using the 'sketch block' font and the 'nicely written' font. I felt that this would connote the sense that the magazine is soley about music, it shows that it is not a celebrity, gossip obsessed magazine.

Once I created my first contents page, I posted it on facebook to get some feedback.

The feedback that I got showed me that I need to change the colour scheme because many friends commented saying that they didn't like the tourquise in the background. Therefore,

I decided to review the colour scheme and make the background white to create a more professional, clean cut feel to the page. However, my audience did say that they liked the photos and the way which they were taken and edited. Therefore, I kept the layout of my photo's the same.

Production: Double page spread

I began my double page spread today. I used a different style of fonts from my front cover and contents page but kept the same indie jazz vibe which I wanted to portray in my magazine. I used a 'brown bear' font which was curly and jazzy for the masthead and wrote 'The New Jazz Funk Feeling.' I put a burgandy, double strike line underneath the title because I felt it looked appealing and added a more proffesional feel to the page.

Throughout my magazine, their is a feeling of fresh starts and the ongoing feeling that 2010 is a new year and a new start. Therefore, I used the idea of new music to help connote a fresh feeling to the double page spread. It was also based around new Indie Jazz bands which were breaking the music scene. I used various pictures which I had used from photo shoots of my friends.

I created three imaginary bands; The Angry Mexicans, Fisherman's Weekly and Sophia Milnez. I used pictures of my teo friends Pete and Jordan, because they both look very grunge and have individual style. I used the layout tool to change the column style and had each interview written in a laid back, conversation style to appeal to the audience whom are laid back and probably slightly lazy. The substance of the interview was based around inspirational music, to make it show the genre of music clearly I wrote about classic jazz musicians, such as Frank Sinatra or Nina Simone. I then reffered to how the artists wanted to re-invent the jazz scene and make it more indie, which is what my magazine was trying to do. I felt this fitted in nicely with making the style of the magazine clear.

The layout of the interview was in paragraphs and to give a more intricate detail I put the first letter of every new paragraph in bold. I then took quotes from the interview and put them inbeetween some paragraphs. I put the quotes in a black, italic font and made the quotation marks bigger than the letters. This added to the magazine feel for the interview as many generic magazines use this style. I put the photo's next to the columns and aligned them to give a more proffesional feel then shadowd them using the 'adjustment' tools to fit in with the shady, indie style. I used a colour scheme of black, mustard yellow and burgandy red. I felt that this made the pages look warm and earthy, it also looked different because in the magazines that I researched they did not use these types of colours. I liked this because I felt that it gave a sense of individuality and added to the 'raw' vibe which I was going for.

Production: Front cover

I have just finished my front cover for my magazine. I used a simple design with just a masthead, a striking photo of the fourties girl I took a picture of and a puff describing what is inside the magazine. I did this to create a simple, classic look for my magazine. I am about to behin my front cover. I need to make sure that their is an ongoing theme of colours and design throughout my front cover and contents page so I will probably use the photo's of the fourties girl that I took pictures of. I feel that those photo's really fit well with the Sketch Block type text I used for my front cover masthead. I then changed the colour of the font to a deep red and put a white line underneath it to make it appear striking. I got my inspiration for this text from the Artrocker magazine masthead which I looked at in my initial research.

However, when I got feedback on my front cover on my facebook page they felt that the red against the bricks did look striking but that the writing within the white circle was slightly blurred. Therefore, I decided to re-do my whitebox. As I was doing this I had an idea to cut out the model and place her on a different background. I thought it would be a good idea to use the picture I was going to use of my wallpaper because I felt it would look interesting. However, when I uploaded this version people the other version better.

Production: Photo's

I organized this shoot by asking friends in college what time their frees were so that I could get some photo's of them. I took them round unusual places in the college such as; the wood, different plants, walls and the pile of bonfire twigs. I wanted to create a rustic, folky and unusual feeling to the photo's to appeal to the indie side of my magazine. I researched different photo's on the internet which I could model my shoot on. Here are a few.

I chose my four girl models by looking to see out of my friends would look contrasting next to each other and who looked photogenic. I picked these four because they all have different hair colours, body shape, skin tone and facial features. They all have a very individual style which I like, I felt this would help connote the feeling of individuality for my magazine. However, I asked two of my best friends, Pete and Jordan to have a photoshoot because of their unique style. Pete wears unusual clothing such as old farmer hats and Jordan looks different because of his dredlocks threaded with beads. Also, both of them have very strong facial structure.

I like this picture because of the different levels in it, the way that Sophie is stood up while Priya and Beth and sat down. I also like the way they are each looking off into the distance, Sophie's laugh is also very convincing and natural. I chose to sit on this bonfire wood because I felt it looked rustic and unsual. I then edited the picture in photoshop by increasing the saturation and darkening some shadow around the edge of the photo. I feel that this gives the photo a warm glow and adds to the rustic, indie vibe.

I love this photo of Priya because of the body positioning, i like the way she is emerging through the tree. I feel that her facial expression is very natural and the way she is staring into the camera gives a soft, loving feel to the photo. I darkened this photo of Photoshop to make the tree seem more eerie and it also gave the photo a slight 'indie' edge in which I was trying to connote. Also, I like the way Priya's face is slightly turned to the side because it shows her lovely facial structure and the way her hair is covering a part of her face because it adds a mysterious element to the photo.
I love this photo because I feel it has a friendship vibe to it, the way all four girls are walking in a line together. I like the backdrop aswell because it could be leading anywhere - even an indie jazz festival which is what I want to use it for. I caught the photo as the girls were in motion and I like this because it captures to broken body structures of them walking. I used shadowing for the forest to add an eerie, indie element and highlighted the girls because I wanted them to be striking in the photo.

I like this photo because I feel it is really cute, adorable and interesting. I asked Sophie to emerge herself in an interesting hedge that I found and this laughter is natural as she saw something funny while I was taking the photo. I like the interesting body structure as she has her arms straight down by her sides and I feel that like the above photo, this could of been taken anywhere. I did not edit this photo because I liked it the way it is, I felt that the shadow and light balance were perfect and I didn't want to distort any of the natural feeling from the photo. However, it may look slightly unprofessional if I use it in my magazine as it is quite blurred.


I love this photo because of the evil vibe it has, the trees resemble claws and the shadow I used on photo shop add to the ghostly feel. I like the way Annabel is stood, it resembles an awkwardness which many indie mags use but I feel the setting is very unique and I especially like the face the brances are in the foreground.
I like this photo because of the confidence that Priya has. I asked her to have her photo because I love her vintage, colourful look and especially love the way she layers her clothes. I felt that this mix of genre's combined with a charity shop look appeals to the unique, individual side of my magazine. I stood her against a wall because I wanted her to stand out. I like the way her hands are in her pockets which connotes a laid back approach to the photograph. I was unsure about the layout and colours as it looked quite genetic and poppy so I edited it on photoshop using shadow to darken the colours and edges to make it seem more 'indie' and appeal to that classy, dark colours of Jazz photo's.

I like this photo of Pete because it is from the side and you can see his good bone structure. Also, I like the way I took the photo as he was laughing at a joke someone made, it gives the photo a natural appeal. Also, I feel that his 'farmer cap' combined with his simple black hoodie and ear plug adds to the individuality of my magazine as not many people would put these two items together but it seems to work on Pete. He is a very confident person and this seems to come across in the photo. However, I do feel that if he had been facing the camera it would of seemed more intense and his features would of looked better as his eyes looks quite squinty.


I like this photo because all three girls have very contrasting features, clothes, hair and poses. To edit this photo I darkened the wall behind them and part of their bodies because there was too much contrast. Then I tinted the picture with a bit of sepia to give it a rustic, possible 60's vibe. However, I feel this picture is more indie than it is Jazz and i'm not sure how I could edit it again to add a jazz vibe. I think that a grayscale may work with a lot of shadow to give the photo that classic, jazz look.

Production: Photo's 2

I got inspiration for these photos from the internet, I wanted to re-create different jazz photos with an indie twist.

I organiszed this photo by seeing this girl in the school canteen and asked her if I could take photo's of her for my media studies. I like the way she was dressed in a 1940's jazz fashion with a mix of vintage clothing. I also liked her facial features because I felt she looked striking and pretty. I chose a location of a wall because I didn't want a busy background because I felt she would not stand out as much.

These are my favourite photo of all the photo's I have taken so far. I asked this girl to model for my media coursework photo's because I felt that her style really fused the look of 1940's chicago jazz with a London Indie scene. I loved how she wore a giant faux fur coat with scruffy jeans and the flower in her hair really looked great. I liked the facial features she has, very rounded and soft with a hint of glamour and I love her hair. She really represents what I feel the magazine's readers would love to look like. I asked to shoot in front of a blank wall because I wanted a certain simplicity for the photos. Also, I felt she is very striking and should not have a lot of things going on in the background.


I love this photo because of the pose and facial expression which she has. I like the cheeky glance over the shoulder as it reminds me of a picture I used for my mood board of jazz singer Nina Simone. I like the confidence which she has in this photo and the use of her coat to cover up half her face brings a mysterious charm to the photo. I was inspired by the editing of the photo of Nina Simone and decided to edit this photo as much like that one as I could. On photoshop, I changed the colouring to black and white grayscale and then shadowed her coat and the wall. I sent light across her face to give her an angelic feel.


I love this full body shot because it shows the Indie side to the model. I love the combination of different genre's of clothing she wears with such confidence, which I feel shows in this picture. I like the way she is leaning against the wall which again connotes a cool confidence which I feel my readers of the magazine would be like. I like the natural laughing which she has in the photo because it gives contrast to the other two photo's, which are very serious faces. I edited this photo on photoshop and used a lot of harsh shadowing because I felt it contrasted well with the bright snow on the floor and the harsh light I sent across her face. I also felt it gave a rusted feel to the photo.

This is my favourite photo of this model. I love the way she brings her coat up close to her face and her expression is so intense. I asked her to stare into the camera and she was very natural at taking photo's, I think this would make an excellent photo for my front cover purely because of the striking intensity in her eyes and her pretty facial features. I used photoshop again to send a warm glaze over the photo, which reminds me of an old 1940's style film. I also coloured her eyes and lips to brighten them up a lot on photoshop and edited out any blemishes she had. I felt this gave her that old, 1940's film star look which complimented her unique outfit.

Production: Photo's 1

I have began shooting photo's for my magazine. I organised this by booking a camera from the department, then I arranged for my friend Jordan to come round to my house on Tuesday 12th January at 5pm. The reason I chose Jordan to be my model was because he looks artistic, has very strong features especially his cheekbones and is very photogenic. I organised the shoot by re-reading my shot list. I explained to Jordan the style I wanted to create for my magazine, Indie Jazz. I explained that I wanted him to look cool, edgey and individual. I dressed him by asking him to wear his army style black jacket which I feel connotes a sense of moodiness and the dark colours contrasted well with the outdoors, which was heavily laid with snow. I then took some photo's of my sister, she plays the saxophone so I wanted to get some shots of her looking fashionable and 'indie' with her saxophone so I could possibly use her as a jazz musician in my magazine.

I like this picture of my sister because she was laughing during the picture being taken, therefore it connotes a natural and happy image. I like the saxophone being in the shot because it gives the impression that she may be in a rehearsal of some sort, with the possible indication that she is 'serious' about music, as I want the magazine to seem. I took this shot by dressing her in casual clothing; a baggy shirt, beaded necklace and leggings. I like how she was dressed because it looked comfy but still cool and fashionable. I then asked her to sit against a blue wall in our living room which looked nice against her top and her make up. I told her to make sure that the saxophone was in the shot and to look into the distance and look happy. I took photo's as she was laughing and this was my favourite shot. I edited it in photoshop by increasing the light across her face and saxophone to make it stand out. I got rid of any blemishes she had using the magic wand tool. However, I was worried about her 'double chin' due to her laughing and tried to edit it out. I am worried that the bleeding from the magic wand tool is noticable and therefore should consider trying to edit the blemishes out again on photoshop. I feel now that maybe her 'double chin' would look more natural and less airbrushed in the photo as my magazine is trying to connote a raw music feel that does not care about what people look like, only the type of music they play.

I like this picture of Jord as my two favourite photo's which I have of him are very contrasting. During this shoot, I asked him to play the guitar casually and I took photo's. At certain points I asked him to look straight at the camera, this is my favourite picture because the eye contact is very intense and his strong facial features stand out, such as his jawline. I edited this picture on photoshop using a wash of sepia effect. I then increased the shadow around his knees and the guitar to give a contrast to the strong intensity of light that I washed over his face. I also got rid of his blemishes using the magic wand tool and cropped the picture so it was at an odd angle. I asked Jordan to dress casually because I wanted the picture to indicate a casual jamming session. I feel this picture makes Jordan look like a 'serious' musician, even though he cannot play the guitar. However, I am not sure about the colouring of the photo, it does not connote an older feeling as well as I wanted it to. I may go back and edit the photo more to look more rustic, a deeper sepia shade.

Here are my favourite pictures of Jordan I shot which I will possibly be using for my magazine front cover main picture. I really love this picture of Jord. I love the way he is staring straight into the camera, which I feel gives the picture a certain strength and connotes pride. It also creates a intensity.I also like the way he is holding his coat coller up. This along with the winter hat and the backdrop (which connotes winter colours) connotes a 'wrapped up' winter picture. It makes me feel like Jordan is outside on a cold winters day. The first picture is obviously the unedited version. I used photoshop and the 'magic wand' tool to get rid of any blemishes. I found this slightly easier to use as I have begun to get accustomed to photoshop. Next I tested different shades of light across his face. I liked this light strength because it did not distort any of his features, I especially wanted to highlight the structure of his face because I feel it is almost empowering and connotes the strength of indivodiality which I want my magazine to represent. However, I used a blurring tool across the photo and in retrospect I am not sure wether it looks effective or just blurry. I will consider this and possibly edit it again in photoshop.

Planning: Shot lists

This is a table to help me organise my time and ideas for my photographs for my magazine.

Click on my shot list to enlarge it and make it easy to read.

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Planning: First Drafts

These are my initial draft's for my magazine I created combing my initial ideas with the feedback of my moodboard. After my Audience Research I now have an idea about what my audience would want; a quirky, odd looking magazine which is all about Indie Jazz music, there is no 'gossip' element to it. Now I have created my initial drafts, I need to begin organisation for taking my photo's. I will do this by creating 'shot lists' which will help me organize my time, planning and ideas for my photographs.

Front CoverDouble Page Spread
Contents Page

Audience Research - Results

I posted this mood board onto my Facebook site and tagged in all my friends who would be a possible target audience for the magazine, I then posted these questions which I asked them to answer:

- Do you like the colours, Why?

- Do you like the possible names for the magazines? Can you think of any other songs?

- Do you think the images represent each genre (indie and jazz)?

- Do you think the images could be moulded to create the genre of 'indie jazz'?

- Do you like the fonts? Why?

- Do you think the people in the photo's represent the genre?

I felt that these photo's were detailed enough to get a good response from my target audience.

Here is the feedback from my target audience:

This shows that I am on the right track for creating an indie jazz magazine. However, I need to do more research into the fonts I am using. I can do this by looking on sites such as 'dafont' and 'vice' but I need to remember to get the balance beetween indie and jazz. I think that 'The Reed' is a good title for the magazine and those that responded to my magazine seemed to like it. I feel it is a good play on words and is not cheesy, as my audience suggested that La Funk was. Now, I need to begin the planning of my photo's with the feedback from my moodboard in mind and perhaps research different colour schemes as it was thought that my colour scheme for my mood board was quite bland.

Audience Research

For my magazine, my target audience will be.Hedonists, age 16-23, a-c on the jicnar scale.

- They would preffer to go to a intimate club to watch a local band than a stadium to see a famous singer.

- They enjoy cult classic films such as Dazed and Confused

- They do not like nightclubs, they preffer going to bars or pubs and socialising with different circles of friends.

- They enjoy having the first of everything or knowing about films/music etc which no one knows about. This applies especially to fashion and music, for example; they would of started the trend of the blazer and listened to 'shoe gazing' music before anyone else. They may also like to flaunt this fact to friends.

- They are confident and self-assured. They know what they like and don't care if anyone agree's with them.

- A state school background with strong political ideologys, usually left wing.

- They enjoy music with meaningful lyrics.
They would enjoy different, individual takes on music.

- They enjoy to spend time rooting through charity shop rails for 'vintage' finds for low prices and hardly ever shop in mainstream shops.