Evaluation - Who would be the audience for your media product?

My partner and I decided that our magazine was for lively youths who are inspired by break dance and music of a similar style to break dance, such as hip hop or dance. Therefore, we concluded using the demographic scale that our audience is:

• Male or female - a unisex magazine
• In the social group they belong to - B/C
• It is a college magazine so therefore they are 16-19

In the psycho graphic scale we decided they were:

• Hedonists - 'to play, or enjoy life now'
• Individuals - have their own unique fashion sense and own sense of what they want from life.
• Aspirers - they aspire to dance