Evaluation - How did you attract/address your audience?

We adressed and attracted our audience with the use of layout, colours, font, the model and the tag lines. The layout of the magazine cover and contents page was like a collage. We used photoshop to cut round one picture of a girl doing the splits and positioned it across various other photos we had taken to give a care-free collage feel. The different types of photos we had taken were of students who resembled individualists/hedonists. We wanted models with a unique look and the model on our front cover had a lot of peircings, colours in her hair and a very different sense of fashion. This would appeal to our audience because they would be able to relate to the model.

We took several photos of different models. My favourite is the photo of Jordan Edge. He is propped against a brick wall and laughing joyfully. This would appeal to the audiences' 'live life now' side due to his relaxed expression and carefree stance. Another photo I like is a photo of James Gregory doing a one-armed handstand. I caught the image in motion and it looks like a professional dance move due to that. This also gives the magazine a lively, energetic feel and the dance move makes the reader want to be able to dance.
The font was very scrawly and resembled graffiti slightly. There was an image which represented barbed wire running through the text with I felt added the the significance of the title 'Break' as though the text was 'breaking out'. This connotes a force of rebellion, the dancer can break out of the norm of dancing if they reader the magazine.