Audience Research

For our magazine idea, we had to categorize our audience into seperate groups so that we know how to target them with our magazine. We split them into groups called psychographics, social values, the jicnars scale, age range and gender.

Social values - Hedonists (to play, or enjoy life now)
Jicnars Scale - B (Intermediate managerial, administrative and professional) C1 (Supervisory, clercical, junior administrative or professional.)
Age range - 16-19
Gender - Male/female

We then had to write 8-10 specific statements about our audience which defines their character, for example 'they buy lard instead ofn butter.' Here is ours:

They enjoy party's, but prefer to be performing on the stage.
They love to dance - but always want to improve.
They wear trendy yet casual clothing but like to wear designer dancing clothes.
They eat healthily but do not have lots of money to spend on food, as they are mainly students.
They party hard but also work hard.
They would go on holiday to Ibiza over a country break.
They enjoy socialising with friends in bars and clubs.
You would catch them spending time in the dance studio instead of relaxing at home.

Five ways I'm going to target my audience:
- Use a young and stylish model
- Use bright and youthful colours
- Use an original font that connotes modern and in vogue appeal
- Include tips and fashion advice that will appeal to a young audience interested in dance
- Include offers that will be useful and desirable to young dancers